About •  Reader Info & Stats  • Partnership & Ad Opportunities

Fashion Forward 40 is PR Friendly.   This is a personal style blog about my mis-adventures in fashion after 40.  I am a mom, but do not post parenting related content.  I love to talk style, accessories,  shoes, fashion/style books, eco-fashion, upcoming trends, technology and events, etc.

My readers are highly educated women over the age of 30 living across Canada and the US.     They are smart busy women, balancing careers/businesses, families, their health, beauty and style.  They don't have the time or the funds to spend on fashion that they did in their 20s.  They relate to the real life experiences of a woman in her 40s.   They read this blog for style, lifestyle information and perhaps a giggle or two at my expense.

Editorial

As noted above my focus is style, with a touch of humour. My editorial is based on my own experiences and/or opinions, and I maintain control of all content.   In addition to fashion I also write, from time to time, about other lifestyle topics such as style books, movies, effects of aging, healthy living and beauty.  I do not write about weight loss specific products,  age-reversing beauty products or plastic surgery.   My blog is about accepting who we are and embracing it.  Not changing it.

Note that I am located in beautiful Vancouver, BC.

Reviews

I am open to product reviews.  Product reviews will only be done if a sample has been provided (samples will not be returned unless arranged in advance).   The product or service must be available to my Canadian readers.  All the better if it is available in both the US and Canada. All reviews will be my own opinions based on my personal experience with your product.   I do not guarantee that I will post a review of a product.  Or that the review will be positive.  If you are looking for a review that contains specific words or links then contact me about advertising and paid partnership opportunities.

Note for any clothing reviews I am not a sample size.  So I cannot review products that do not fit me.  I am a size 14-16/XL and 8.5 shoe.

For Beauty  product reviews please be aware that I am a strong proponent of reducing the chemicals in our basic beauty products. I compare ingredients to those found in David Suzuki's Dirty Dozen (12 ingredients to avoid in cosmetics), and include results in my review.

Contests

At this time I will post relevant contests at no charge.   My readers love contests for events, beauty products, books, dinner out, movies, etc.   As with reviews if you have specific requirements, links or copy contact me about advertising or paid partnership opportunities.   I also do not do contest fulfillment.  Note I have a strong mix of US and Canadian readers and prefer to run contests open to residents of both countries.

Events

My readers love to hear about local events in the Vancouver, Calgary or Toronto areas.  I am happy to post relevant information on fashion events, non profit events, women focused events and sales on my blog.  Please give me at least 3-5 days to post your event.

I also love to attend local Vancouver fashion related events when I can.  My schedule is a bit hectic juggling a toddler, husband, work as a branding consultant and life.  But if you have an interesting event please let me know and I'll try to attend.  I don't guarantee  an exclusive blog post about your event. But I usually do write about events that I attend in some way or other.

Interviews

I'm not a fashion expert.  Just an average woman over 40 who writes about her own personal experiences in fashion.  I'm happy to be contacted for interviews on that topic.

Finally, my readers follow me through a variety of means, including RSS feeds, Bloglovin or Feedburner email update.  I never sell or spam  my subscriber list.

Contact

tracey at  fashionforward40.com