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 Editorial Calendar

Fashion Forward 40 shares the things that I love and that inspire me including: profiles of real women I know; women I meet;  celebrities;  hot trends; accessories; and things that I did the first time and I might just consider doing again... never say never!

Regular categories

  • Eco Wednesday – Sustainable fashion is a complex issue and can be very overwhelming.  A couple of times a month I post tips, ideas, profiles of designers, experiences as I learn to reduce my fashion carbon footprint.
  • Fashion Follow Friday – An idea “borrowed” from twitter. Some of my favourite blogs and tweets.  A couple of times a month like to share with everyone why someone is in my blogroll.
  • Fashion Flashback Friday – Reinterpreting trends the 2nd (or 3rd) time around. Should you or shouldn’t you do it again?
  • Real Life Women – There is inspiring fashion around us everyday. Worn by women we see everyday.  How do they define their style? What are their secrets? Do they have a strategy?
  • What I Wore - This one is pretty self explanatory...

Advertising & Partnership Opportunities

Monthly advertising opportunities are available on Fashion Forward 40.  Please email me at tracey at fashionforward40 dot com for rates.

Note that Fashion Forward 40 does not accept any weight loss,  anti-aging product or plastic surgery ads.  And we reserve the right to refuse product ads we deem inappropriate for this blog space. 

Banner Ads

The 250 pixel wide right hand side bar has space for ads to be placed either above or below the fold in the following size options.

Above the Fold:

  • 125 x 125 IMU square button - with another ad beside it
  • 250 x 250 IMU square button

Below the Fold:

  • 240 x 400 IMU vertical rectangle
  • 160 x 600 IMU wide skyscraper

Ads are payable in advance via Pay Pal or cheque.

Custom Ads within Post

Brands that sponsor specific Features have an opportunity to place an ad or clearly identified content, up to 468 pixels wide, at the bottom of the related post.   These partnerships work well for brands that have a product related to the topic of the post, ie: closet organizers sponsoring a feature on spring cleaning your closet.  I do not sell my blog content or sponsored posts.  I maintain control of all editorial content.

Freelance Writing/Blogging

I am available to write on a freelance basis on the topics such as fashion after 40, parenting, branding, cloth diapers and other topics. Contact me for more information.

Consulting

I have over 18 years of branding and marketing experience in senior roles within advertising agencies, brands and non-profit.   I’ve worked with major brands such as McDonald’s, Wendy’s, Saturn, Telus and Rick Hansen.  I specialize in working with clients to develop their unique brand differentiation (their strategic DNA) and topline marketing strategies.

I am also available to consult brands looking to target women (and particularly women over 40) online or in traditional media.  See LinkedIn profile for more information on my branding experience.