On Saturday, I had the opportunity to check out the special live billboards for John Frieda  Precision Foam Colour.    Lets set the stage... a busy Vancouver street on a sunny Saturday morning... a life size display box.... containing a life sized model... an actual live person modelling the John Frieda Precision Foam Colour.

It was a great opportunity to (a) see the hair colour on a live model, and (b) watch the people walking by try to decide if that was a real person inside that box.  I will admit to laughing out loud more than once as people did a sort  of combined jump/giggle as they realized it wasn't a manikin.

I visited the display at Granville and West Georgia in the morning.  Where you couldn't miss the display in front of London Drugs.

Yes, these shots are proof that Vancouver can have sunshine on a March morning.  With the bright sunshine it was hard not to reflect the crowds of people in the shots.  If you look closely you can even spot this mild mannered (hah) blogger reflected here.

I would be remiss if I didn't post a picture of myself with the model... and you can compare how well her perfect hair looks versus my wind swept Saturday runabout town hair.  Thanks to my friend Gwen for snapping this one of my tablet for me, before I forgot.

In the afternoon I ended up at Metrotown at Metropolis, doing some shopping with my son, and had the opportunity to experience the live billboard again.  The display was hard to miss in front of an escalator going down to the atrium.  The crowds were 2-3 people thick trying to get pictures.  And without the bright sunshine I was able to get a better picture of the hair colour.

At the bottom of the escalator was the street team ready to help people choose their perfect home hair colour and send them home with a voucher for John Frieda  Precision Foam Colour.

Now it is Freebie Time!!

Today you also get a special reward as  I am giving away 50 samples of the new John Frieda Precision Foam Colour.    This is your perfect opportunity to try out colouring your hair at home for free.  Just go to the John Frieda Precision Foam Colour Facebook page and fill out the form under the "Free Sample Tab" using code JF-B5YHB.  A complimentary voucher will be mailed to you in 4-6 weeks and you can then redeem it for the actual product at a participating retailer, like Walmart, London Drugs or Shoppers Drug Mart.

Live Billboard Appearances

You also have a second opportunity to check out the special live billboard on Saturday March 31st and Sunday April 1st at Howe & Georgia (in front of the Pacific Centre).  If you spot the live billboard, snap a photo and tweet it with hashtag #JohnFriedaFoam.  And be sure to chat with the street teams who can help you pick your shade and will have vouchers for Precision Foam Colour.


This post is sponsored by John Frieda® hair, and is the second of two posts associated with the launch of their Precision Foam Colour  for professional at-home hair colour results.

For years John Frieda® Hair Care has been the go-to resource for colour care.  Now the experts behind the ultimate in colour care introduce the ultimate in premium at-home colour:  John Frieda®  Precision Foam Colour.


Disclosure – This post is written by me, and any opinions expressed are my own, and on a topic that is near and dear to my own grey hair heart.   I was compensated by Kao Canada Inc., and provided with Precision Foam Colour (in Radiant Red: Deep Cherry Brown), Radiant Red colour shampoo and conditioner and Luminous colour Glaze John Frieda products for my own use.