The fashion industry seems to be telling me that since I am now older I must start to like prints. I must wear bright colours and obviously the best way to do that is to wear some big busy prints

Now large prints work for my body shape and size. But I've never been a big fan of prints. Well that isn't completely true as I wore some crazy prints in the 80s (didn't we all?).  But my sense of myself and my style has evolved since I was 16.  And I don't own a lot of prints.   I bought a great Michael Kors purple and brown print dress last spring.  It is probably one of 5 print items in my closet. 

But today I find there are so many big prints designed for the "mature" woman.  And they make me look older and they make me feel dowdy.   Solids give me more flexibility and they are slower to become "dated".  I use colourful accents pieces and accessories as a statement or to brighten up an outfit.

So why does the fashion business put out these boring dated looking prints for their "mature" customer?  Personally I think they are just lazy.  They are designing by the numbers and not clothes their designers LOVE.   They don't feel our market is big enough or lucrative enough to put any great creative resources behind it.  And it is probably a self-fulfilling prophecy, as we find other stores or designers to buy from instead. 

There are some who are doing it well.  Jacqueline  Conoir designs a lot of great solid pieces to be the foundations of your wardrobe. And then always has some great bright and FUN print blouses or dresses to jazz up your wardrobe. She also designs gorgeous print silk dresses.  Her cuts are always unique and prints contemporary.  So they never feel dowdy or boring or dated to me. 

I think the key is her prints are FUN.  And in luxurious fabrics like silk.  These were materials and patterns that were used clearly because the designer loved them.  They don't look like they were designed to make you look younger.   They look they like were designed for your personality. Probably a fine line but many clothing manufacturers fall on the wrong side of that line.